GQ Middle East

💜 Ube Latte: The Naturally Vibrant Drink Everyone’s Talking About

Step aside matcha, there’s a new colorful favorite gaining ground. With its creamy texture, naturally sweet flavor and bold purple color, the ube latte is quickly becoming a staple in wellness cafés and home kitchens around the world.

Made with ube powder, this drink offers a comforting, caffeine-free experience that’s both delicious and nourishing. It’s more than a trend, it’s a new ritual.

What Is Ube?

Ube, also known as purple yam, is a tuber native to the Philippines and widely used across Southeast Asia. With its deep violet hue and naturally sweet, vanilla-like taste, ube has been used for generations in traditional desserts like ube halaya and halo-halo.

Today, it’s making its way into modern recipes, from doughnuts and cakes to vibrant drinks like the ube latte.

Why Ube Is Gaining Attention

The popularity of the ube latte isn’t just about aesthetics. Ube is naturally rich in fiber, which supports digestion, and contains antioxidants that help protect the body from oxidative stress. It also provides vitamin C and other nutrients that support skin health and immune function.

And unlike matcha or coffee, ube powder is completely caffeine-free, making it a great choice for mornings, afternoons, or even late-night treats.

How to Make an Ube Latte at Home ( our recipe

Making your own ube latte is simple and satisfying.
Start by warming about 250 ml of milk (plant-based or dairy). Add one teaspoon of pure ube powder and whisk until the mixture is smooth and evenly colored.
Sweeten with maple syrup or coconut sugar if desired, and enjoy it hot, or pour over ice for a refreshing version.

Want a little caffeine? Add a shot of espresso for a creamy ube-style latte with a twist.

Why Some Prefer Ube Over Matcha

Matcha is known for its earthy taste and energizing effect, but it isn’t for everyone. Ube has a sweeter, smoother flavor that’s naturally calming. It’s also more accessible, while premium matcha can be expensive, high-quality ube powder remains affordable and easy to use daily.

The ube latte offers the same feeling of comfort and ritual, without the bitterness or the buzz.

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Bringing Ube to Your Kitchen with Ube Lab

At Ube Lab, we offer 100% pure ube powder made from real purple yam. There are no additives, no coloring, just the natural taste and color of the root. Whether you’re making drinks, pastries, or trying something new, our powder is designed to bring joy, creativity and color to your routine.

Purple isn’t just a color, it’s a new way to enjoy wellness.

Shop our ube powder and bring the purple into your cup.

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